Randy King & Erik Kondo: Stop Using Fear Based Marketing
Randy King of KPC Self Defense & Randy King Live and Erik Kondo of Conflict Research Group International:
If you’re not a good enough instructor to bring students in and retain them on your merits, if you have to scare the hell out of them to make them stay out of fear that when they leave your gym they will be attacked by random ninjas and vigilantes and rapists all the time… stop teaching! Just stop – you’re not doing anybody any favors. If you need to keep people in by making sure they leave terrified, or you bring them in by making them terrified…