Julie Loeffler of Mid-Ohio IMB:

Have you ever wondered how we, as instructors, come across to other people who aren’t steeped in the business of personal defense? I mean really, have you scrolled through your newsfeed and looked at how people want to be identified? Take about five minutes of your time (realizing that you’ll never get it back!) and check out profile pictures of people in the biz. After you stop rolling your eyes at all of the clichés, ask yourself who you think their target market is.

And ponder this for a moment: If new and curious people are looking on social media to find a personal defense class (armed or unarmed), what type of impression are they getting from all of these ludicrous photos? I don’t care how awesome you think you are, or how loudly you’re shouting that you want to teach the new shooters, if your first impression via social media looks like someone who just stepped off the movie set of either Apocalypse Now or Full Metal Jacket then you will get nowhere with that crowd. You don’t look knowledgeable, you look unapproachable and unrelatable…

Continue reading at The Trigger Press

This. A thousand times this. Go read the whole thing, it’s worth it.